Alba COLLECTIVE

Join the collective

The ALBA collective is our loyalty program. Become part of it and discover tiered perks & benefits, whilst earning Aulus Coins as you explore the world of sourdough-pizza. Sign up below and add your unique QR code to your wallet pass so it’s simple to collect coins and redeem rewards in store.

Hand holding phone with loyalty

How does it work?

Every time you scan your loyalty card in-store, ALBA delivery or via takeout, you will collect coins. Every 1 CHF spent adds 10 Aulus coins to your account. With our new rewards system, you now can claim different rewards with your coins. What some of our rewards look like:

  • 1000 coins – ALBA Buffalo Milk Soft Serve
  • 2100 coins – Sourdough Pizza (Margherita or Diavola)
  • 4000 coins –Bottle of our ALBA Rosé
  • 8000 coins – ALBA T-shirt designed by Morris Manser
  • 10000 coins – Hand-drawn painting by Andrina Schmid
  • 12000 coins - Lifelong ALBA Negroni
  • 15000 coins - Sourdough Pizza Workshop for two

Your coins balance will update automatically after rewards are redeemed. Head over to the contact portal to see how far away you are from your next reward.

Tiramisu on a plate image

Tiramisu on us

Free Tiramisu with your first order as a thank you for signing up for the ALBA community, we’ll treat you to a portion of Tiramisu with your first order, whether in the restaurant, for delivery, or take out. Every time you reach a new tier, you’ll unlock new perks.

Coins on all your ALBA orders in-house and delivery

Whether you’re ordering a click and collect to beat the queues or an office catering order, you definitely deserve the coins. Loyalty is now linked up to ALBA Delivery and ALBA Takeout. So make sure to login and order with your ALBA Tribe-Mail and your coins will be added to your account when you order.

image of the different tiers

Tiers are here

With the ALBA Collective, we have introduced tiers, where you are rewarded based on how many points you collect whilst being part of the collective. Collect coins, use them to claim rewards and with every visit, you’re one step closer to upgrading to the next tier.

How can I redeem my welcome Tiramisu?
You can redeem your Tiramisu by showing us the email you received. Simply present the QR code, and we'll automatically deduct the cost from your total bill. For takeout or delivery orders, just add the Tiramisu to your order, and we’ll have it ready for you to pick up.
What's the difference between tiers and rewards?
Rewards can be redeemed based on the number of live coins in your account. For instance, with 1000 coins, you can add a free ALBA Tiramisu to your next order, or you can save up 1000 coins to get a free pizza. After redeeming a reward, the corresponding coins will be deducted from your live coins balance. Tiers are determined by the total coins you've accumulated since becoming an ALBA collective member, regardless of your current live coins balance. When you reach a new tier, you'll receive an email detailing your new perks.
How do I know what tier I'm in?
You can find this in the app or on your wallet pass.
How do I add the app to my homescreen?
Accessing your QR code has never been simpler. Just open the contact portal webpage on your phone, tap the share icon, scroll down, and select 'Add to Home Screen.' With this app, you can easily monitor your progress toward your next reward, manage your vouchers, and update your settings.
How do I earn coins?
Every time you place an order in-store and we scan your QR code, your coins will be seamlessly added to your account. If you order for delivery or use our click-and-collect service, simply checkout with the email linked to your ALBA Collective account, and your coins will be credited automatically. You'll earn 10 coins for every 1 CHF you spend.